Here I will explain each layer of the power point to ad context to the design.
Campaign - For each client we produce campaigns that contain offers to various segments of their existing clients and potential clients.
Message - This is a combination of the clients offer and value proposition.
Value Proposition - we help our clients define what is unique about their car dealership.
** Once we have crafted the Value Proposition & Campaign into a Message then we drive traffic using that message through the Traffic Drivers.
Traffic Drivers - Traffic drivers are the media channels used to get the clients message in front of potential customers. Our differentiation when it comes to placing traffic buys is our ability to behaviorally target the highest quality traffic using the OnlineDrive platform's cookie tracking technology.
** We need to represent each traffic channel in this layer as targeting people with high value.
OnlineDrive Conversion Optimization - The OnlineDrive Conversion Optimization Platform is a Website, Microsite & Landing Page Management Platform that allows us to create very specific pages, popovers and behavioral offers and website design that optimize lead conversion for our clients.
Remarketing - OnlineDrive uses remarketing in the traditional sense of targeting customers with display if they do not convert on a website & also to target the dealership inbound phone traffic and existing customers so that their display marketing is far more targeted than the typical marketing agency method of display to the masses.
ShowroomMagnet - this is a behavioral marketing reflex that exists on the clients website and makes targeted offers to the clients website visitors.
SAMe (Smart Automated Marketing Engine) Lead Response - this is a digital assistant that connects inbound leads with the dealerships sales personnel within 5 minutes of lead submission and then acts as a digital assistant to keep the salesperson in contact with the customer though assisted calls that connect the salesperson and prospect, automated email and SMS Text follow up to that prospect.
Reporting - All of the traffic drivers and landing pages, microsites and websites are connected to our Enterprising Reporting (ER). This enterprise reporting platform allows us to see our clients marketing strategy as a whole from demand generation to show and then drill down and see a very granular view of individual marketing channels & behaviors.
Information Push - This is our integrated API that allows us to send data to any application or CRM system our clients are using at the store level.