The landing page text boxes should be set, but its content should be
interchangeable as described on page one of the attached pdf file.
Don't worry about the german description pls read below the story
1) The header should contain a message to raise attention, eg. Save up
to 100 EUR per year with the Drive and Go Fuel card. In order to test
an other offer the header will be changed, eg. New Fuel Flatrate for
100 EUR monthly, Fuel as much as you need ...
2) Then the visitor sees a nice fuel card (design your choice) and an
associated app concept design. On the app some data analytics and
graphs regarding: fuel costs, average costs/KM or costs/year; Fuel
Transaction List like on a credit card invoice: date, location, fuel
volume, price per Liter, total costs. Just to give you few ideas, of
course not all of these analytics should be included in the design.
3) At the next glance the visitor should get the main features of the
fuel card: A discount on fuel or a fuel flatrate is available and
distributed at nearly
all fuel stations networks in Germany. For this purpose you need to
display some well known fuel brand symbols to show a large card
acceptance network. For the features and arguments I need a text box
3-4 lines short text.
4) Message: "And all this for free ! Only limited number of cards
available. Are you intrested, then sign up" Probably under the
Feature text box.
5) On the next page or by scrolling down you come to a registration
form. Where the visitor has to enter his email adress. Optionally he
should provide the following information: Do you need Benzin oder
Diesel; How much do you drive per year: dont' know, under 10k KM,
10-15, over 15. What car do you drive: Kleinwagen, Mittelklasse,
Oberklasse, Gewerblich means small, medium, luxury, other