Brick Road Creative Studios is an online store with Australian handmade crafty items for sale. It is owned and run by me (Kathryn Christie) and is mostly a hobby business. I have decided to give it the kind of name that is general enough to allow me to sell all kinds of arts and crafts. As it is a hobby business I want to be able to sell whatever I feel like making. My store will consistently feature a collection of paper goods, paintings, prints, unique gifts, and creative innovations. I want people to see my store as being cozy but not 'old fashioned'. In my store you will find the perfect card for all occasions, the gift for the friend who has everything, and those unique trinkets you can't find anywhere else, all handmade in Australia. I am targeting women, and like minded crafters.
I really like soft curves and smooth lines, nothing too square. If you look at the logos I have uploaded you will see there are mostly circular logos and plenty of eye catching bits. I want it to look really funky and unique.
I want something that would look intriguing to people in their 20s but wouldn't put someone in their 40s off. I really like Tim Burton's style and would love to involve that kind of 'look' somehow.
I myself am in my 20s and would like my logo to relate to me a bit, or at least my interests. I don't want anything pink or looks like a stay at home mum's kind of thing, so nothing too floral (I think I'm just prejudice against pink and anything too girlie haha). If my shop had a location/store I would want it to look like something out of Harry Potter, lots of shelves filled with interesting things, arm chairs and rugs, but clean polished floor boards and tidy stock. Not sure how this info will help with my logo but I wanted to get the images I have in my head across in case it helps.
I'd like to be able to use this logo as my profile picture in my online store as well as in most of my headers so it needs to be the kind of thing to get peoples attention, and something they will remember. As I will be selling a range of items online I want the look of my logo to reflect my values of classy, quality, unique items.