The company's name is "Square Foot" which is a real estate business .
Here are some ideas that i was toying around with for a logo/mark
1) FT2 (as in: "FT" to the second power/Exponent 2). It should have an overall clean look to it, business like and professional. A formulaic font to convey the mathematical concept but still professional
2) A square with an imprint of a foot, or shoe print, etc to convey the human aspect of it.
3) the word foot to the second power, food2 is also acceptable, or with the combination of #2.
I am open to other creative & innovative concepts. I like the use of negative space but not required. Font is really important.
Please include the idea behind something if you are doing your own concept which i'm definitely open too!! Looking forward to seeing your designs.