If the ideas below are unworkable then please feel free to take any approach you like. Go ahead and surprise us.
This one might be a real challenge. Please forgive me if you find the ideas below a bit conflicted.
The company was named in honour of Alan Turing, one of the "fathers" of computer science. He is famous for conceiving the Turing Machine in a paper published in 1936. It is the ancestor of all modern computers. He is also famous for his work as a top British Intelligence code breaker during World War II. He broke the codes of the German "Enigma" machine. He also established the field of artificial intelligence. And if that wasn't enough, he also figured out why the seeds of a sunflower are mathematically arranged in spirals.
One possible design idea might involve the iconic "cog" seen on the machine that Turing invented to break the Enigma, called the "Bombe". I've uploaded some pictures.
Binary numbers which are simply ones and zeroes might be a part of the design too, but are not necessary.
The font I've been using over the past couple years is a Google font called 'Cabin'. The designer of 'Cabin' said it is a modern re-interpretation of the 'Johnston Sans' font that the London Underground commissioned in 1916. People huddling in the London Underground stations during the bombings is another image that comes to mind. I'm open to other font suggestions.
I love clean and modern design, but I wonder if there is a way to hint at or pay tribute to his time and place in history; Britain before and after the Second World War.