COMPANY IS: A Luxury Lifestyle Concierge Service
WHAT: An abstract icon and "Dirt Rich" text to be placed on the website, business cards, hats, shirts, and the Land Rover.
FOR WHO: Predominant age of clientele will be 45-up.
STYLE LOGO: Vintage Vibe
PLEASE AVOID: A solid border, Cliff/forest Mountain iconography, grape leaves, grape clusters, wine bottles, wine openers, wine glasses, sun iconography, the Land Rover itself (unless very very abstract).
COMPANY DESCRIPTION: Dirt Rich is my off roading, wine tour company where guest get to experience my life as a winemaker. I drive guests to high-end, exclusive vineyards in my classic Land Rover Defender. We climb up dirt roads to reach vineyards rarely seen by tourists. Our sites, where we taste wine and serve five-star meals, are high above the valley floor with vistas that still blow my mind every time I drive up there. I love these places, and I get to share them.
COMPANY ANALOGY: Downton Abbey fox hunt experience. It's a gentleman's "outdoor" tour with just as much drinking. It's got a whiff of outdoor sport, while still being an upscale leisure activity.