Voltooide wedstrijd

AlphaGraphics 40th Anniversary Logo Redesign Contest

David Kovacs had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit422 ontwerpen ingezonden door120 freelance designers.

422
inzendingen
120
designers
1
winnaar

Hoe David Kovacs hun logo ontwerp begonnen

Bedrijfsnaam

AlphaGraphics, Inc.- Possible renaming AGdirect, AlphaDirect, AG360

Overzicht

Hello - This contest will run & a panel will provide feedback. Don't be discouraged by the lack of feedback to date. Eliminated designs were eliminated for 2 main reasons.
1 - designer did not understand we want to show evolution from printer to marketing i.e. designs with CMYK, tick marks, print images eliminated
2 - design unacceptable, no inspiration (font only), to far off mark (does not leverage heritage), designer didn't read brief (color choice)

Designs marked with one star are only to show that they were reviewed once. These were kept because the . . .
1 - were interesting candidates
2 - showed depth and or motion

Background:
AlphaGraphics is evolving from being solely production/execution‐oriented within the quick print category, to become a communications partner with their customers. The customer benefits of this partnership will include:
•High levels of service, quality, and responsiveness
•Efficiencies in marketing execution; centralized resource for creative development through print production
•The improved ability to attract more and better customers
•Consistency of materials and messages
•A trusted expert who extends the resources of your organization
•Greater ability to measure marketing effectiveness
This evolution will require that AG build credibility and trust with individuals responsible for marketing activities and budgets across a wide variety of organizations. AG must be more proactive and consultative with customers; from helping them identify ways to improve the printed materials they now produce, to providing overall communication strategies and implementing campaigns.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Target Audience(s)
Current AlphaGraphics customers: typically small and medium businesses who count on and trust AG with their tactical printing needs – small run brochures, sell sheets, forms, etc. There are some AG centers that have larger companies as clients, but again, the needs there are more execution‐oriented (“I need 2000 copies of this by tomorrow”)
Potential AlphaGraphics customers: any business that has a printing or communications or marketing need is a potential customer of AG in its new incarnation. They likely currently think of AG as a print or copy shop.
AlphaGraphics franchisees (business center owners): while this group is not an “end user” that the new AG identity is aimed at, they are a key constituency. They are the ones who will be responsible for delivering on the new mission, vision and value proposition, and we need to keep in mind their sensitivity to major changes in their business model. We want to position the selling of communications offerings as an additional service line and a doable evolutionary change in their business.

Vereisten

Review current sites . . . See attached creative brief

http://www.alphagraphics.com - current company
http://www.pindar.com - parent company
http://www.agdirect.com.br/cases/ - Brazil marketing branch

Aangepast pakket

US$ 953

Betaalde features

  • Featured vermelding

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

AI
EPS
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

US$ 299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
ontwerp door beklitos ontwerp door beklitos ontwerp door beklitos
101
entries
24
designers
US$ 299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
ontwerp door Shantall Rueda ontwerp door Dasha M. ontwerp door Dasha M.
49
entries
18
designers
US$ 299
by American Dreams
ontwerp door Olivine ontwerp door Olivine ontwerp door Olivine
172
entries
20
designers
US$ 299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
ontwerp door suketi art.. ontwerp door heaven.wr ontwerp door gopal lv
154
entries
43
designers
US$ 299
My organization is a clothing brand that targets the urban demographic....
ontwerp door jayquai05 ontwerp door chrisjeffryes ontwerp door indraTrikz
148
entries
37
designers
US$ 299
Auto detailing on demand...
ontwerp door bentosgatos ontwerp door bentosgatos ontwerp door bentosgatos
47
entries
15
designers

We hebben plek voor jouw logo ontwerp wedstrijd bewaard.

Start nu je wedstrijd
US$ 799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
ontwerp door ReyvanJaya ontwerp door ReyvanJaya ontwerp door ReyvanJaya
73
entries
15
designers
US$ 799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
ontwerp door pyxz ontwerp door pyxz ontwerp door pyxz
430
entries
106
designers
C$ 399
Films and Documentaries about Endurance Sports / athletes....
ontwerp door Tisha art ontwerp door smARTbrain™ ontwerp door double hand
105
entries
25
designers
US$ 299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
ontwerp door meltem ontwerp door Verybiglama ontwerp door Birva Shah
60
entries
16
designers
US$ 299
Law Firm...
ontwerp door Ghot Candy ontwerp door Ghot Candy ontwerp door Ghot Candy
45
entries
16
designers
US$ 499
We are a virtual reality gaming studio....
ontwerp door Sam Ruijter ontwerp door Anut Bigger ontwerp door Sam Ruijter
69
entries
23
designers