I run an ad agency where I write copy, art direct, do websites, produce and direct commercials. I took a few years off to study photography and I'm launching it as a side business. So I am doing a rebranding and renaming and decided to use the same logo for two different websites. BlueBolt.Marketing and BlueBolt.Photography. It would be nice if the logo worked for both...but if you have a neat idea to somehow differentiate the two that would be great but not necessary.
I chose BlueBolt because great ideas come out of the blue sometimes. Unexpected. Surprising. It's based on the phrase "bolt out of the blue" obviously. I'd like something versatile enough to translate to signage and all branding pieces.
I'm looking for a modern, sophisticated logo. I don't want anything too exciting like you would see for a sports team or too heavy like you would see on a sports drink. I'm looking for clean simple design that can live comfortably in a technology inspired environment, or a luxury brand environment, high end movie studio environment. I'm an idea and concept person so the design should reflect high end design. I will include some additional examples of logos I like that may or may not be related to ad agencies as ads I like.
I like conceptual logos.
When I was originally thinking about the name...I liked "Blue Bolt" because it is based on the concept "bolt out of the blue" indicating something unexpected. I also thought it would work well with another concept centered around creative development and coming up with ideas. Brain storming. I thought "blue bolt" would be a nice tie-in to a "brain storming" concept. The idea would center around creating an abstract "cloud" that almost looks like a brain with a blue bolt coming out indicating ideas. I still haven't seen any ideas that explore this tie yet so I thought I would try and prompt it.
I have included this example so you can visualize this direction I'm hoping some of you will explore. Thank you for your efforts.
Here is an example of a "conceptual logo" that uses both the concept of "pages" and the "p" from the namebrand. I like stuff like this. It's hard, I know. But just making myself clear.
Another example of a conceptual logo - Turn logo
Another Conceptual logo -Pencil logo
Here is an example of a simple dynamic logo using the letter B.
If you can't make it a concept...here is just clean symmetric design. V logo.
If you still aren't clear....Here is an idea I had for alogo you could recreate. Top left cloud looks like a B to me. Add a graphically similar lightning bolt to it and I would probably like the design idea for a logo.