Howdy! We're Red Duck Ketchup and we're looking for an awesome logo. For more information, read on!
-We need a logo that conveys our high quality product, so we don't want it to be too cartoon-like or silly. We're an artisan, high-end product.
-That said, we're also a quirky company and we don't want to be too serious. We'd ideally like our logo to be playful, simple, modern.
-We would like a duck incorporated into the design somehow - we are open to either a duck character that is stylized, or very simple (like an outline or silhouette). It could be a non life-like duck as long as it is not too cartoon-like (nothing like Daffy Duck).
-Our main color is obviously red, but we would like our design to be simple, clean and sleek. We are open to anything as our background/secondary colors, as long as it's fairly simple (no more than 3-4 colors).
**We would like the words 'Red Duck' featured prominently and the word 'Ketchup' to be smaller
-We're based in Eugene, Oregon and we are open to exploring various accessories for the duck or the logo that convey our sense of location. We were thinking: umbrella, "hipster glasses", bow tie, duck tracks, vest/sweater vest, etc, or something a bit edgy, like a faux-hawk. These are all optional, just something we might want to consider exploring.
-Our main competitor is Sir Kensington's ketchup and we want our logo to look NOTHING like theirs: http://sirkensingtons.com/. Specifically, we think Sir Kensington's is pretentious, and we want our logo and brand to be more accessible and playful, while still representing artisan, high-quality food products.
Some of our values:
-You can read more about us here: http://around.uoregon.edu/story/aca
We will also be working on follow-up projects (package design, etc), so we're open to working on an ongoing basis with the winning designer.
We'd love to provide more guidance, let us know if you have any questions. Quack on!