Asia House is an animated and unique pan Asian concept with serving stations selling freshly prepared dishes
Our menu focuses on Chinese stir-fries, Indian curries plus a taste of Thailand, Malaysia, Indonesia and Vietnam Our Chili
Menu pays tribute to the chili across these countries from spicy noodle dishes to Thai green curries.
The Asia House beverage menu has a range of freshly squeezed juices, soft drinks and blended and bubble teas.
CONCEPT PILLARS & PERSONALITY
• Serves as specialty restaurant for hotel
• Lunch & evening venue
• South East Asia, Asian
• Harmony of five tastes; sweet, sour, bitter, salty, and umami
• Low season; all dishes are a la carte dishes
• Peak season; mobile buffets creating an Asian food station experience.
• Menu focuses on Chinese stir-fries, Indian curries plus a taste of Thailand, Malaysia, Indonesia and
Brief for Logo Design
1) Name= Asia House
2) Strapline under logo= pan asian kitchen (note no capitals)
(Note: the logo design must have the strapline)
Important; no people or characters to be used in the logo design
2) Open to ideas for font
3) Open to ideas for color
4) Intended for a five star hotel in Makkah
5) Impactful & memorable: it will be featured in exterior signage, print press in ads and digital on-line usage for
website and digital ads.
6) Versatile – it will be required on stationary, uniforms, web etc.
7) Clarity & legibility important
8) Open minded about an icon; see below
Print : .ai & eps
Web : .psd (layered) & .jpg, please provide pantone colors
1) Potential for an icon
2) Keep icon simple so can be reproduced
3) Avoid plates, knives and forks, chef hats, or other cheesy icons.
4) Important; no people or characters to be used in the logo design