We are looking for a logo that will be used to represent our company to the public. In addition, we anticipate being able to use colors as well as design elements from the logo to ultimately develop a style for our web presence which would be accessed by both our retail as well as our wholesale audience.
We are very open to new and creative ideas on structuring the logo; however, here are a few things to think about:
1. We would like the logo to be relatively clean and uncluttered.
2. It should have a professional appearance, i.e. no cartoons, etc.
3. It should have a solid feel to it that depicts the strength of the organization and possibly incorporate our focus on service excellence.
4. Please keep in mind that it will be used on letter head as well as cards, so please consider whether elements of the design should be solid, or allow background colors to come through.
With "Freedom" as part of our name, utilization of the colors red, white and blue might be a easy default, however, please consider other combinations as well.
Please feel free to experiment with unique ideas. Also, please do not slightly alter logos used by other firms, or that you won with in other contests (this happened previously, hence the concern), and finally, please do not use stock images or clip art in the logo.
The files types we require are - .ai (CMYK), .jpg, and layered .psd (RGB)