There are a couple of things that you need to consider.
1- There's a high chance that the logo or at least part of it will be stamped on the chocolates, so please make sure its not too complex and it's easily recognizable. (I want people to go "OH IT'S BS&C!" once they see the logo)
2- The interior design of the shop will be either old fashioned European style or modern (please help us decide), so we want the logo to be a part of it somehow.
3- The most important point: We want something REALLY elegant that equals the quality of our product and service.
4-We need your feedback on a slogan that we're thinking about it is "The world's best, always". You're totally free to bring new slogans and include them in the design or just use this one.
Note: It's not a requirement to use a slogan!
All in all, we're looking for something elegant but simple that represents our identity and that is easily recognizable and used. I hope it's not too much!
Let the games begin!