This logo is for a larger-than-life restaurant consultant. He works with NYC bar and restaurant owners and takes their failing establishments and turns them around into profitable businesses.
Joe works very hard, is great with people, great at throwing huge parties, and is an expert in making restaurants better. He gets results.
Joe is a big guy, with a huge personality, I've attached in image to the brief so you can see what he looks like.
The target market are New York restaurant owners, 30-60 years old, men and women, who are looking to improve their business.
The logo you create will form the basis of the visual brand for Joe, and the decision is up to you to decide how to best represent “Joe Jacobino .” The design should be simple, unique, and recognizable. We love great typography, interesting colors, and creativity! The choice of what colors to use is also up to you to decide. The attached "Joe" image is there for you to see what Joe Looks like, and to get a feel for his big personality. We're are open to virtually anything. Be creative, It's up to you! Don't worry about going in the wrong direction, you will receive a lot of constructive feedback! We're excited to see the creative way you choose to express the ideals of our brand through your personal style and design expertise.