BioTech with a Human element

Immune System Management

Client is a small bio-tech firm that measures the amino acid levels in a customer's blood plasma, then creates customized supplements to balance your amino acid levels. This optimizes your immune system, and lets it overcome health challenges it may be experiencing. Very expensive -- $10,000 per year -- but they have had remarkable success treating serious diseases. See their existing logo, information, and testimonials at http://www.aminomics.com

Primary target audience is someone experiencing a health challenge, like cancer or diabetes. Secondary audience is high-income adult willing to spend money to optimize health and well being.

The logo can't be so generic that any high-tech or health organization could use it -- has to specifically communicate their claim to fame, i.e., there should be a suggestion of amino acids in the visual, and there must be a human element.

It's a family-owned business that started 20 years ago when the owner's son had brain cancer. The son is alive and well today. There is a very warm, friendly, supportive family feeling in the business, and that should be reflected in the logo, i.e., fresh and modern without being cold and sterile.