BluBambu Living imports rustic, boldly crafted, fresh and exciting wooden furniture from Indonesia.
Blubambu is the headline name for BluBambu Living. “Living” is a secondary message within the logo and underpins what the company sells.
Sold in the affluent seaside town in the UK, this historic town is desperate for the arrival of a new home and lifestyle outfit with a modern and refreshing twist.
The logo needs to project an element of sophistication to warrant the products premium price tags, but at the same time, create a sense of excitement in buying cool furniture that will undoubtedly become a talking piece in your home.
What we are: Sophisticated, simple, clean, inviting and fresh
What we’re not: Pretentious, contemporary, loud, cheap
Conscious to acknowledge the origin of the furniture (mostly Bali and Java in Indonesia), this is somewhat depicted with reference to the bamboo. Although important to point out that none of the furniture is actually made from bamboo. The inclusion of the colour blue, simply connects the brand with the local surroundings i.e. the sea being a significant part of the town and our target audience.
Target audience: 28-55yrs. Affluent, professional, well travelled, young family, outdoor lifestyle.
Note: Logo’s should not include images of bamboo. Reference to bamboo used as part of the typography is fine.