homefrys http://www.homefrys.com is about friends, meeting new people, and building community. homefrys leverages technology to bring people together in person to play games.
Starting with board games like Taboo, Pictionary, Jenga, Connect Four, etc. But not limited to board games - after board games, we want to connect people for bowling, pool, foosball, video games, sports, etc. Video games will include old school games like Super Mario Brothers, Duck Hunt and modern communal games like Wii and Rock Band. Sports will include basketball, tennis, volleyball, dodgeball, kickball, etc. All games and sports will focus on social and competitive aspects alike.
Starting in San Francisco but with plans for national expansion.
We use games as a way to build community. It's a way for people to hang out and catch up with their friends. And a great way to meet new people. This is real world social networking. The focus is on human to human interaction in different contexts.
- 25 to 35 years old
- Male and Female 50/50
- High Income
- Future expansion to other demographics - best if it works for a lot of different audiences
- Social People
- Excited about games
Also want to appeal to
- Corporate clients
- Apartment Complexes
- Upscale Restaurants and Lounges
The logo should symbolize the old fashioned, throwback nature of what we're doing but also capture the technology/web 2.0/social networking aspect of what we're doing. So old school with a cutting edge twist.
Also, part of the key to our success is to remind people of their childhood. But making games hip again is also important. We need a logo that somehow captures both.
I like rich red colors but am open minded to different color schemes.
I would like to incorporate some sort of facial expression. I'm currently using a ";)" after the logo and would like to keep it or something similar. Just want to be careful we don't look too much like the Amazon smile.
It may be good to emphasize the "y" since people may confuse "homefrys" with "home fries".