We give online guitar lessons. You can see our site at infiniteguitar.com. The name "Infinite Guitar" depicts how creativity on the guitar is infinite.
Our target audience is guitarists, mostly young adult males.
Our current logo is one we made a long time ago, it's just our name with Handel Gothic font (77% height). Feel free to use that font (we really do like it) or whatever font you think is ideal, but it definitely has to be bold and sophisticated looking, not thin or playful.
For the new logo, I'm either wanting something bold and modern, or something a bit abstract and artsy. Maybe even with some abtract paisley-ish pattern so it has some sexy with the modern. I'm open to ideas. But either way it has to have a hint of "badass".
I think it should be more of a horizontal logo rather than a tall vertical logo, needs to look nice in our site header.
A guitar (or part of a guitar) and/or something abstract representing "infinite" needs to be in the logo. The actual infinity symbol is a bit too cliche so I lean against using it, but maybe if it is used tastefully it could work.
Needs to go well on a white background. Will also need a variation for dark background.