Windhaven Insurance Company and affiliates are auto insurance providers in multiple states. We are trying to blend a nautical theme (which is common in insurance) and reinforce the concept of protection. I've thought about having a circle around the W protecting it from the wind. Other ideas which would bring up the thoughts of protection from the wind would be great considering we're based in Florida. Windhaven is a unique name that I would like to have as a standalone without the word "insurance". We are a fast growing family company as well.
Vertel ons iets meer over jezelf en de mensen die je bereikt
Our company markets through independent agents across the state so it's more of a B to B opportunity. In our market there is no significant brand recognition. I would like to be able to push into new markets. The new logo will assist us in new markets in new states.
I would like to retain the blue and gray color scheme or something around that but I am open to other colors. More subtle colors work in my industry. However, saying that I am willing to be bold but not too bold. I want to have a logo that I can put on shirts, caps etc.
Competitors I like: http://www.ipacc.com/
However I do not want to focus on the road only like infinity. We cannot use their colors