We're web publishers located in New England who have a successful business model that we want to sell to would-be web publishers. They'll get their own custom-designed community news and niche websites and also sales and technical support.
Vertel ons iets meer over jezelf en de mensen die je bereikt
We are trying to sell our platform and publishing system/business model to mostly male, mostly ex-newspaper employees who would be aged 45 - 65. Also mostly in New England, the east and midwest. So we don't want to be too web 2.0 looking (too Twittery); on the other hand, we need to look hi-tech and somewhat conservative.
Needs to incorporate CDN as well as community daily news into design. Also the tagline: the future of community news
No pastels or web 2.0 Twittery "silliness" (I personally love Twitter, but our target market most decidedly does not). Colors should strike a balance between conservative and friendly. They are investing in a somewhat costly technical product and the logo should reflect dependability and trust. Maybe some abstracted head and shoulder people in a group to connote community, it should be about communicating to a community online.