Freshmob is in the business of developing mobile apps for companies wanting to take advantage of the mobile revolution.
We are a creative shop that understands technology and the mobile app space. We can offer our clients fresh ideas in a full range of services from strategy and creative design, to technical development.
Our current focus is on developing apps for iPhones and iPads (iOS) but over time I expect this to change as the market and demand for other platforms such as Android grow.
We like to see ourselves as a well balanced company that is not just about technology, but also about how people interact with it.
So it is important that we are seen not as an IT company. We have a good mix of technical knowledge along with creative flair and innovative, sexy, unique ideas that really make people excited.
Sort of like the ying (creative) and yang (techie) metaphor...
We have a couple of key target audiences that we'd like to focus on:
1) Medium to large sized corporations who want to establish and grow their footprint in the mobile app space (mainly the App Store!). These can range from household appliance brands wanting to provide added value services to their customers via mobile, to video rental companies trying to capture customers looking for some form of entertaining.
2) Advertising & communications agencies looking for a partner who can complement their skill set. Most agencies don't have permanent internal resources to work in this area, so we are looking at aligning ourselves with some of them and become an extension of the services they can provide to their clients.
Quite simply, I am looking for a kick ass logo that will help us be seen as a seriously creative and technology minded business.
In case it is not clear yet, I want the business to come across as having a good mix of emotional (creative) and rational (technology) qualities.
The FRESH part our name is the creative, human, emotional component whilst the MOB refers to being rational, grounded, technology enabled. I will probably have a tag line to go with the logo along the lines of "Our apps are fresher." but we haven't settled for that yet (suggestions or improvements are welcome!).
I'm looking for something quite minimalistic but with a polished look. No gradients, no 3D, bevels etc. Simple traces with a unique look that will cut through! The logo can be based on type treatment only (i.e. separating the words 'fresh' and 'mob' somehow) but it would be nice to have some kind of visual cue that I can apply across other touch points (ie website, stationary etc).
Feel free to play with colours too! I have a personal preference for blue tones but am definitely open to being surprised with other options.
Here's a great example of something that has this nice balance between creative & technology that I am trying to convey: http://bit.ly/fRPQq3. I have attached a few other logos that I like in no particular order below.
Output required is a layered PSD and/or Illustrator file.