Technology has a big part to play in our business, so we want to reflect this by avoiding too traditional a look and feel and creating one which is modern, organic and upmarket.
Typography is important to us, so time spend on quality fonts is important. In terms of imagery, we are open minded and are happy to have a logo comprising of just typography which stands strongly on it’s own or typography with imagery.
We’re open minded on colour palate - however we will need a black and white version of the logo that we can print on bottles as we’ll only be printing in 1 colour.
We are happy to use lowercase, uppercase or capital first letters for wording. We are also happy to include ‘Juice Co’ and/or ‘Chelsea’ or 'London’ as tag lines on the logo, but this should be optional.
In summary, we’re looking for a high quality, upmarket brand which is desirable and trustworthy and reflects our modern approach.