The Badger Company inc. is a previous business with a new name. For the past 10+ years the Badger Company Inc has been know as S & N Construction. The owners of this company want to re-vamp their image so when their customers hear The Badger Company they think experienced and professional.
You can check out their former website at http://www.thelocalroofer.com to get a better idea as to what kind of services the company has provided in the past and will continue to provide in the future.
The owner of this company wants to emphasize that they do it all: From windows, siding, gutters, roofing, etc they can cover it. If there is a way to emphasize that within the logo without being wordy it would be great. Imagery is key here.
Vertel ons iets meer over jezelf en de mensen die je bereikt
The target audience is of course people looking to build a new home or add on or remodel an existing home. The owner has done a lot of subcontracting in the past as well for larger commercial construction companies so they will also be targeted. The goal is to again portray a company image that is professional, experienced and here to stay.
The logo needs to be sharp and professional.
The color choices are up to you but keep in mind this log will be used on the web, for shirts, hats, print ads, etc.