The logo should communicate: 1) Sourcing 2) Developing and 3) Introducing to the Market 4) Distribution
The first being sourcing the product, the second indicates developing the product ready to take it to the market and the third depicts the product on the shelf ready for end consumers.
Also as per below include that type of list of specialties the company does;
Product Sourcing, Brand Development, Account Management, Private Label Management, Logistics, Consultancy
The word 'IMPULSE' of Impulse Products should be bolded.
Work in Black and White colour.
The logo must work across substraights like a company website, business cards, brochures,powerpoint presentations, company stationery and gifts.
Should Not Have:
Old style fonts and designs – should be clean and uncluttered