BirthKuwait is a nonprofit organization dedicated to improving the wellbeing of families by supporting infant and maternal health. We provide educational and support services for families from before conception through pregnancy, labor and delivery, breastfeeding, and early parenting.
The organization is made up currently of 4 programs:
Breastfeeding Support Program
Childbirth Education Program
Newborn Care Program
Supermom Support Groups
You can learn more about BirthKuwait by visiting our website http://www.birthkuwait.com and checking out our Instagram accounts.
We would like to create a family of logos that can be used to represent the organization as a whole and to offer a distinct identity to each program. We were thinking that the most feasible approach to accomplishing this might be to use color. With each program having its own color palette but all sharing the same logo. We are open to alternative suggestions.
We are looking or a fresh and clean new identity. We want it to be modern and not to interpret what we do too literally (as our current branding does). We are celebrating five years since BirthKuwait was founded this year, and we would like to launch the new logo at the celebration. We hope it can be a logo that can grow with us both in that the style is timeless and as we add additional programs.
Audience: families at various stages
Tone: natural, earthy, feminine, professional
keywords: supportive, empowering, nurture, nature
We are looking for a family of logos, not a single logo.