Autoco run a variety of Car Maintenance Workshops throughout the year and as this aspect of the business grows so does our local awareness for the project, this logo will work as the face of these workshops to help us join everything together. Now, Autoco is looking to create a secondary campaign logo that can enhance and develop our ‘Car Maintenance Workshop’ brand image.
ABOUT AUTOCO MECHANICAL
Location: Canberra (ACT) – Australia | three store locations in Belconnen, Phillip & Tuggeranong
Staff: Our general mechanical team includes 10 qualified technicians and 4 apprentice mechanics.
About: Our team can perform all your automotive servicing and mechanical repair needs. This includes regular logbook servicing, major rebuilds of engines, transmission, fuel injection servicing, steering and suspension, brakes and clutch.
Our comprehensive diagnosis means a thorough service. You can always expect superior performance after a visit to Autoco.
We invest in the latest technology in mechanical engineering. Our mechanics and technicians train continuously to ensure we are at the cutting edge of new developments in the field. Nothing is too big or too small for your expert mechanic at Autoco – your car is guaranteed to get the best care available so we can get your car back on the road quickly.
ABOUT CAR MAINTENANCE WORKSHOPS
Every second month Autoco is host to a variety of mechanical workshops that are aimed at ensuring you feel empowered when it comes to understanding your vehicle. Focused on three key components: checking your tyres, getting under the hood, and being prepared for a dark, wet night. These workshops provides a friendly learning environment for our customers, encouraging them to ask question and gain knowledge from our experienced mechanics and technicians.
WHAT YOU’LL LEARN
All about the tyres: Tyres are the component that keep your car rolling and can drastically affects the safety and performance of your vehicle. In this workshop, the experienced Autoco technicians will teach you how to check your tyre pressures and treads, along with this you will have the opportunity to change a tyre. This is a great platform to ask any questions you may have surrounding your tyres.
What’s under the hood: Are you confused with what is going on under the hood of your car? During this session, the team will walk you through the most common features and show you what to keep an eye on. While most vehicles can vary, this is your opportunity to practice checking the oil / water levels and understand what role your coolant plays.
Preparing for the worst-case scenario: Head, brake and tail lights are essential components for driving, especially at night time. This is where the Autoco team will show you the basics of buying and replacing these globes, saving you the heartache of an unwanted fine. During this session, you will also learn when and how to change your wiper blades for a rainy night.
Our aim is that you’ll leave the workshop feeling more confident about driving and also about dealing with your mechanic.
Our target audience tend to be primarily directed to females between the age of 17-40. We are focusing this project to those who live in Canberra and do have somewhat of a disposable income, meaning that they are located in the medium to high economic status and appreciate education and self learning. That said we are not restricted to this market as we do often see guests attend from other demographics – this can include males and others who are above 40 years of age.
For more information please visit the Autoco website at autoco.com.au