I want the logo to appeal to the 1%-10%. Simple, strong, bold. - clean.
not snobby though....still has to be approachable. Corrolate well with Investment banking firms, law firms, designers etc...
I have a good base of clients that have known me any my company as just "chef Tom". I want to get away from that and work around a brand and company name that I can be proud of.
My birth name is Milosz (Polish Background) but I use Tom on an everyday basis. Would consider "rebranding" to my birth name if it might be a good idea to incorporate with my company name ie.
The Catering Firm - By Chef Milosz Malycha.
Maybe play around with something like that in the logo as well.
Open to suggestions with colours.
I mostly wear black chef uniforms and am leaning towards having a black business card (exclusivity like the Black AMEX etc...)
so that should be taken into consideration.