Re-Brief. I think we got off on the wrong foot here. So I changed the briefing in order to get more responses and input.
We wanted to use the name “Ch’i” because it stands for how we want to be in business:
“The vital force CH’I is inherent in all things. The unimpeded circulation of chi and a balance of its negative and positive forms in the company are held to be essential to good health for the company.”
This is what we breathe, this is who we are.
What are we looking for:
We are looking for a logo that can go seperate from the brandname, a logo that will be known as the icon for our company. We aim to work globally and the iconic logo should communicate that. Think out of the box. we are not a Yoga institution, so maybe the logo conflicts with the name...?
We are also looking for a typography for the name itself. And maybe the typography can be the logo as well… This is what we would like to leave open for you to decide.
I got rid of the pictures I used in the previous briefing as I noticed that this was taken to literally.
If there are any questions do not hesitate to drop me a line.