Voltooide wedstrijd

Challenge pre-conceptions of church: Rebranding CFTC

Lisa Rout had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit231 ontwerpen ingezonden door27 freelance designers.

231
inzendingen
27
designers
1
winnaar

Hoe Lisa Rout hun logo ontwerp begonnen

Bedrijfsnaam

Church for the City, East London

Overzicht

Based in Bethnal Green, Church for the City (http://www.churchforthecity.org.uk) is a multicultural, modern and lively Christian church in the heart of East London. It welcomes all to it's Sunday morning services at the FymFyg bar (http://www.thefymfygbar.com) and has a great social scene outside of Sunday services for all ages.

Vertel ons iets meer over jezelf en de mensen die je bereikt

We want to target an East London audience, with a particular focus on attracting men.

BUT we want to attract a community which is diverse in age, class and culture.

Customer insight is as follows:
People who:
- Want something real
- Are tired of the synthetic
- Are searching for real love
- Are looking for something different
- Are hoping for answers
- Value freedom
- Are looking for an encounter

Vereisten

Needs to be suitable for letterhead and banner use.

The church meets in different locations - we want this to be reflected

We want to create a new, meaningful brand identity for this East London church and show that Jesus is relevant to the people of East London. We want to appeal to people who are looking for real love, wanting something different and hoping for answers.

We tend to attract those who are looking for an encounter and are happy to get their hands dirty

As a result of seeing this piece, we realistically expect our target audience to:-

Think: This isn’t what I’d expect from a church
Do: Want to find out more

The tone of voice that will be most compelling to our audience is:
Edgy, Accessible, Challenging

The most convincing (rational) messages we must help them remember are:
• We’re different from the norm
• Honest
• Friendly

The one big brand (emotional) promise we need our audience to buy in to is: ‘I want to get stuck in!’

The name Church for the City must be included in the design.

Aangepast pakket

US$ 469

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  • Open wedstrijd
  • Fast-tracked

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