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Organization: Our company RockWater does specialist strategy advisory, and operates at the intersection of media, technology and commerce. We have clients across six countries, helping industry leaders drive new revenue, launch new businesses and do M&A / capital raising. We're exposed to an incredible amount of industry intelligence and sharp executive operators every single day.
Product: Through Line is a newsletter that will explore the intersection of nextgen Media, Technology and Commerce. It will include both long form analysis and short curation formats. We will publish new content monthly.
Target Audience: Our target audience are executives in Media, Technology and Commerce (“MTC”) companies. We write in order to enable MTC companies to strive for excellence in servicing shareholders, employees, clients and planet. We will provide our industry readership with actionable intelligence and analysis frameworks to support better strategy setting and day-to-day decision making.
Bij welk vakgebied past jouw onderneming het beste?
Entertainment en de kunsten
Welke kleuren wil je terugzien in jouw ontwerp?
Om ons een idee te geven van het algehele gevoel van jouw merk, laat ons zien welke stijlen jij goed vindt
We want Through Line to have its own standalone brand, but still have an association with RockWater. For example, Disney has many subsidiaries including Marvel, Lucasfilm, Pixar, National Geographic and more. Each of these subsidiaries has its own brand equity, but the end consumer still knows it is affiliated with Disney. We want to have a similar effect between RockWater (parent) and Through Line (subsidiary).