"Joybook is a supportive online community and learning space. Grab your journal, and come discover a soulful approach to managing your time and creating your Beautiful Life."
This logo is for a new membership website that includes resources like educational videos, journaling prompts, worksheets, and guided meditations — as well as community features like forums, live group coaching, and accountability partners. Journaling (including but not limited to bullet journaling) is an important part of the focus, but there's a lot more than that here. The site content falls into four categories — Managing Yourself (e.g., self-awareness, self-care, self-motivation), Managing Your Environment (social, physical, and technological), Managing Your Tasks (simplifying, prioritizing, scheduling, etc.), and Living Your Beautiful Life (mindfulness, meaning, etc.)
In the words of one customer, this content is the "perfect blend of the soulful and the tactical". It's about getting things done — but more importantly it's about getting the *right* things done (i.e., what matters most to you), and doing so in a way that honors and enriches you and your life. For some people that can look like a spiritual/religious path, but for others it's more a psychological journey of developing a healthier relationship with themselves or just about more fully enjoying life.
The audience is largely female, ranging in age from 20's to 70+. It includes working professionals, stay-at-home moms, and retirees. What they all have in common is wanting an approach to time/life management that focuses on fulfillment and self-realization vs. a more competitive, "crush your goals" kind of approach. Outer accomplishments matter, but they have to feel authentic and personally meaningful. My typical audience member is overwhelmed and over-committed — and she's coming to Joybook to find a clear, simple, affirming path toward a life that has more room for HER in it.
Some key words that describe the brand: warm, affirming, optimistic, soulful, community, creative, intelligent, clarity, well-being. What the brand is not: religious, "woo woo," academic, intellectual, guru, competitive, aggressive, exclusive, elite.