Migration In Motion
Migration In Motion is a new business that I'm setting up. I will be giving people advice on emigrating to Australia and assisting them through the process. So what I'll be doing as a migration agent is legal stuff, lots of forms, feeding people into a bureaucratic pipeline. However, the people who will use me don't want to see that.
They are embarking on an adventure, making a life changing decision by applying for a visa. They want a better life and we can help them get there, holding their hand along the way. So I want my identity to reflect that my business is professional, trustworthy and wise, yet that we are friendly, approachable and their personal assistants guiding them through the process.
I want the logo to be modern, clean, fresh, and simple.
Since much of the contact with clients will be through the internet, social media and using Skype it can suggest technology. I'll be blogging and providing more generic advice on the website. However, people will hire me for a personal service which will harness technology.
My target audience is highly skilled +/or educated, looking for a new challenge, adventure and are ready to leave behind the safety of their new life. So they are brave people! They are in the 25-45 age bracket. And quite likely to be up to speed with technology.
I'm English so expect to attract people from UK, South Africa, Canada, US. My husband is Italian and has a popular blogsite so will also be attracting Italians too.
It is pretty open. I have no identity currently...no logo, no colours.
I do want the logo to be modern, clean, fresh, and simple.
It can be a logo where the name is the logo or where it sits above, below etc. The name has given me no definite vision in my head.
I don't want cheesy or gimmicky or too primary coloured.
I need it to reflect the professionalism yet the personal nature of the service.
I'm keen to see motion brought to life as I assist people on an emotional and physical journey.
I'm based in Australia so an Australian flavour would be appreciated, something subtle e.g. Australian flower BUT this is not essential. Only if it adds to the design, I definitely do NOT want brash like kangaroos or flags.
I would be keen to keep any colours sophisticated or vibrant and kept to 2 or 3 colours.
However, I do not want to restrict your creative talent, quite frankly I'm open to any suggestions if it supports the business as I've explained or brings the name to life.
I need the logo in a vector format.