I appreciate your work on this. I actually really like the current logo. (CJI mark" attached.
What I like about it is the combo of strength and beauty. I like using the mark "CJI" I also like the way it looks at a glance, the teal makes me very happy and I have had a lot of positivie response on it.
Here is what I do not like, the J feels a little too bulbous/round. I like that it is round but I do not like how "cartoony" the bottom of the j looks.
My audience is business people, corporations and entrepreneurs. The message "empowering leaders igniting success" says it all - it need to convey leadership and energy/success. Please look at the coachjoelleweb document and you will see how the current mark is integrated into the site. Whatever we create will need to integrate into that top left corner as you see there (the white space can be expanded etc. as this site is currently in development.)
As designers I am sure you can see other elements of the CJI mark that may not quite work ie. I have been told that it is a little off balance with the "c" being so large and also that it does not feel like a cohesive image. I like it I just know that it is not 100% of the way there. I want to get it 100% and be really happy with it.
I have also asked for the mark to be integrated into business cards. Let's stick with the colors already in use in the brand, the teal, grey, brown, the yellow - I included a copy of the web pallet - please just use colors from the primary palet in the large rectangle (and of course black and white).
That's it for now. I am very open to questions and I appreciate your work on this. Joelle