We are three business partners making the most of our backgrounds, our association and our locations. We’re starting a business fixing computers and installing devices. At our core that is what the business will do, but in parallel we want to educate our customer about how their computer problem occurred, and how they can stop it happening again.
The education experience will be a strong theme in our business model (and therefore in our branding).
We will operate in 3 major Australian cities, where our staff will travel to the customer’s house/premises and either fix a problem on their computer or install and configure a peripheral device. We will eventually cater to PC and MAC problems in all Australian major cities.
We will be aiming our services at two audiences – older generation (casual) users, and home-based business operators. Two distinct markets with two common needs: Service providers come to them, and they have money to spend to get their problem rectified.
The older generation customer will be William (not his real name). William is over age 45, with limited computer knowledge. He has little knowledge about security and housekeeping on his home laptop, and has only become accustomed to computers because of limited use over the past 10 years using Windows™ in his workplace. His machine is slow and full of malware and bloatware.
The business-operator customer will be Emma. She is a small-business owner working in her business and employing another full-timer and a part-timer. She has 4 computers networked at her home-office, with business-related peripherals. She could probably setup her new equipment herself (she is 37 and knows computers), but she can’t afford the time. NOTE time and cost-effectiveness are more important to Emma than the percieved educational benefits.
It will be a special design that grabs both of these target audiences. During the contest, concepts will be shown to both ‘Emma’ and ‘William’ to see how they respond. We haven’t set too many style restrictions, as we want to see your interpretation of what each market will like.
Graphical elements can be included in the logo, but don’t need to be. Any ‘hero’ graphic used must be non-photographic, and must be strong enough to be identified with the business name [example, the NIKE tick].
We would consider designs which emphasize the ‘IT’ in the business name, but only if it works visually and doesn’t complicate the logo. The acronym for ‘Information Technology’ is widely recognisable and indicates our core business, but it is optional.
The design can also include a tagline, but the ‘treatment’ of the tagline will be judged instead of the wording. So just put anything in there: For example, ‘Fixing your computer at your place’ will be ok to use.
Other general requirements:
• We prefer solid colours rather than gradient fills. The design should be ‘singular’ enough to be embroidered.
• Keep the number of colours to a minimum throughout the design. Include at least one option with Hue/Sat value of 140/180 (any luminosity)
• The logo will most be most widely used on our web pages. Please consider designs that will suit being use in a web-page header.