Here at InfraDNA, Inc. <http://infradna.com>, we develop "software development tools" --- software that other software engineers use to write software.
More specifically, we develop a genre of software called "continuous integration server" <http://en.wikipedia.org/wiki/Contin…ntegration> called Hudson <http://en.wikipedia.org/wiki/Hudson_(software)>. It is a server application that's often shared by a team (as many as several hundreds) of developers, controlling a cluster of up to 100+ computers to build software, run tests, and do all kinds of automation. We can think of it as a faithful butler that helps us, hence the name Hudson.
Hudson is the most popular software of its kind, with more than 20,000+ deployments around the world across the industries, and is critical to the success of many software development companies.
InfraDNA Inc. is a startup founded by the father of Hudson, Kohsuke Kawaguchi <http://kohsuke.org>. It is *THE* Hudson company engaging in consulting, enhancing and supporting Hudson’s source code and its deployments.
Software developers. Nowadays so many companies write software that you’d be surprised to see who use Hudson --- NASA, Yahoo, Amazon, eBay, LinkedIn, Goldman Sachs, and all kinds of banks, hotels, food services, railroad companies, etc.
Hudson being an open source project for past several years, has a logo by itself <http://hudson-ci.org/images/butler.png>. So one possibility that we'd like to explore is for our logo to hint some visual affinity with the butler, but without incorporating the project logo as-is. Another possibility is to explore a complete deviation from the Hudson logo. So both avenues are welcome.
We named our company as such because we believe that Hudson and our enhancements around it are the foundation/DNA/core of software development and production infrastructure of any company. Since continuous integration has become so critical to success of many companies, many of our customers are not software firms themselves.
We hope that artists derive designs from our company name and the terms like continuous integration, building, automation, cloud computing, infrastructure etc. While we welcome the use of double helix in the logo, we are a software company and don't want to be confused as a bio-tech company.
We are of course open to any other creative ideas.