Social Ding is a newly formed event planning company based in Texas. We are searching for the ideal logo for our company that is both "fun," yet professional. Our initial events will be organized, themed bar crawls. The themes of the events will vary based on the season or the upcoming holiday. The types of events will eventually expand to scavenger hunts, weekly/monthly happy hours, beer and wine tours, and private party planning.
Our target audience is students and young professionals between the ages of 21-35. Specifically, we will target those students and young professionals that are outgoing, social, and have an affinity for the nightlife.
We need the logo to be "fun" and also convey that everyone at these events are social and having a great time. Also we need the logo to be professional for when we approach bar owners, liquor and beer sponsors, and banks. The logo should convey a sense of seriousness and professionalism without turning off the target audience.
The following are suggestions, and are not required. We thought that the word "Ding" would be the key term in our name and that "Social" could possibly take a back seat. It is okay (and possibly preferable) if Ding is accentuated in some way to a greater extent than "Social." We want the logo to represent what "Ding" is. The problem is, we couldn't agree on exactly what "Ding" is. We toyed with the idea of a burst, a vibration, a star, etc. Whatever you think "Ding" is, should be represented in your logo. If you have any ideas, please feel free to think creatively as to what "Ding" is and how you could incorporate that idea into the logo. If you think this is a stupid idea, then please feel free to ignore it entirely and do your own creative thing.
Another suggestion is that we wanted to keep the logo with lively colors. The current mock up we have is a shiny blue color, which everyone seems to prefer. We are not bound to this color, so feel free to be creative. Try to avoid any dark or gloomy colors.