Zara is the brand name. http://www.zaraliving.com
I am a 32 years old interior designer, furniture designer, and photographer. I am going to start my own furniture and home decor website for which I need the logo. I love designing new things, especially home decor items and interior spaces. My passion is linear straight line contemporary objects with minimalist approach with a hint of abstracts and a ton of vivid and vibrant contemporary colors. Majority of products will aim for audience that love and crave modern spaces with modern decor, lighting, art works, rugs, bedroom furniture, living room furniture, draperies, bed linen, entertainment units and everything in between needed to fully furnish a modern home. However, I don't want to limit myself only to Contemporary styling. Old gems and unique styles will also play an interesting and contrasting role. So old or young, college or teens, are all alike and welcome. They will all find unique pre-sorted, stunning, rare, and instant buy type products that are bought not because one needs them, because one falls in love with them. Please do not take any inspirations from my zaraliving.com site. It does not represent my taste in any given sense. An issue has come up to avoid the confusion and possible legal battel with the European Zara Clothing Brand, I want my designers to design the logo in 2 parts, where the "ZARA" part will remain same throught out all the stores, but the "STORE NAME" part of the logo will change from store to store. For example, zaraliving store and zarafaucets store will have common "ZARA" part but will have different "Store Name" part.
Again, my main audience will be young, brave, and rich or what I like to say, instant buyers or "just for the heck of it" buyers, or "gotta have it" type buyers. People who change with changing trends and styles, not because the couch springs poke the ass but because they want to change. People who are willing to spend, if they see something worthy of their taste or style, they will buy it. Furniture market has reached beyond saturation point, my site will offer hand picked designs, colorful objects, rare items, fresh imports, objects from around the world representing different cultures to freshen up our own designing thirst. They will be people who are not afraid to try new things. Fashion, usability, styling, and uniqueness of our products will be our selling points. Age does not matter when it comes to my audience. Basically contemporary and modern styles of home decor will be offered, but unique old gems of imperial furniture, and traditional pieces will be available too. An emphasis on Hand Made products will be given too. Please do not take any inspiration from zaraliving.com site. It does not represent my taste in any given sense.
Corporation name is: Zara Furniture Inc. I will have multiple e-commerce stores. First up, will be the zaraliving.com featuring all home decor items. Next in line are: zaralighting.com, zarafaucets.com, zaraappliances.com, and so on. I need my designers to make the logo in two parts, where the first "ZARA" part will remain same throughout all the stores, and the second "STORE NAME" part will change as the contents of the store change, for example zaraliving.com store and zaralighting.com store will have similar "ZARA" part, but different name part according to the store contents; zaraliving store will have "LIVING" part and zaralighting will have "LIGHTING" part next to "ZARA" part. Now the question is how will a contemporary furniture line Logo represent an Appliance store. Well the idea is we will focus on items that are contemporary in styling and modern with sleek minimalist looks. Our Appliance store will sell appliances that are trendy, modern, and unique instead of available main market products and so will all the other stores. I give full liberty to use any style, theme, color, or idea as long as the approach is freash and contemporary and is competiable when it comes to designing stationary, print media, webpages, and other related contents. I suggest to design a logo without a specific background. It should be able to assimilate with any changing webpage themes or backgrounds. U are free, be creative.