PRIVATE AND CONFIDENTIAL
To create a logo for our new brand "Dog Cloud".
The product is a dog bed that is like sleeping on a cloud - I say this to avoid designs that have the digital cloud logo look and encourage something original.
Market is obsessive dog owners who passionately care about the health of their dog.
Millennials dominate the spend in this category with baby boomers second so we want something that feels iconic and timeless as a logo.
We like "Sun Bum" as a brand and their iconic illustration of a gorilla.
Would like something illustrated, in a modern cartoon feel - that is easy to identify with or without the Dog Cloud wording on it.
Imagine the most happy, chilled out, stress free dog in the world.
To relate to humans, we believe the dog should assume a human like laid back posture (see attached mock up image) but feel free to completely stray from it.
Clean, distinct lines
Google fonts we like:
- Quicksand https://fonts.google.com/specimen/Quicksand
- Comfortaa https://fonts.google.com/specimen/Comfortaa
- Montserrat Alternates https://fonts.google.com/specimen/Montserrat
CLOUD instructions: don’t go too fluffy or airy-fairy with cloud. Symbolic not detailed is all required and feel free not to include cloud image if you can make universal looking puppy work.
DOG: a friendly, fun loveable dog. Not too puppy or young. Universal appeal (not too specific to any breed). Feel free to humanise how you like. We can imagine multiple postures for future marketing but logo is probably best in laid back, sleeping position.
It must look great on a trucker cap or t-shirt and we'd like your submission to show us how it would look on one / both as part of logo presentation to us.
Thanks - Scott