Core Fitness owns the world-recognized Schwinn® Fitness, StairMaster®, and Star Trac® brands. We sell primarily commercial fitness equipment (both strength/weights and cardio equipment), but also feature cardio fitness equipment designed for home use. The brands associated with Core Fitness are attached.
The Core Fitness logo is most likely to be featured on strength equipment, so the logo should lean in a slightly masculine direction. Words that describe the logo are "strong", "powerful", "clean", "modern", "simple".
Both words (Core & Fitness) should be in the logo. We will need both horizontal and vertical versions of this logo, and we would like versions able to be applied to both a light and dark background (or black and white versions, and also all-black and all-white versions). The logo should be legible from a distance, and appropriate for both web and print.