Core Fitness owns the world-recognized Schwinn® Fitness, StairMaster®, and Star Trac® brands. We sell primarily commercial fitness equipment (both strength/weights and cardio equipment), but also feature cardio fitness equipment designed for home use. The brands associated with Core Fitness are attached.
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The Core Fitness logo is most likely to be featured on strength equipment, so the logo should lean in a slightly masculine direction. Words that describe the logo are "strong", "powerful", "clean", "modern", "simple".
Both words (Core & Fitness) should be in the logo. We will need both horizontal and vertical versions of this logo, and we would like versions able to be applied to both a light and dark background (or black and white versions, and also all-black and all-white versions). The logo should be legible from a distance, and appropriate for both web and print.