Waaia Pastora is a small company that is set up for breeding cattle for the Australian beef market. Waaia is a small town where the owners reside.
The winning logo would be be used on all company stationery etc and used to help brand the company as a whole
The owners have developed an acronym for Waaia Pastoral being - 'We advance Agriculture in Australia.' This can (but does not have to be) worked into the design.