The aim is to
1. Provide humans an everlasting memory (initially of their dog)
2. Captured electronically via video
3. That tells a short story
The name of the business "Chase your Tale" is a play on words where an animal's tail has been substituted with the word "tale" which means story.
When people look at this logo, they must know instantly that we are chasing a story.
We use cameras, gopros, phones, professional cameras ... but ideally the final product is short, fun, effective.
The challenge is that we want to start off doing this just for animals (dogs predominantly)
we want to be able to target a broader market so that we can offer our services to a wider audience both privately and commercially:
- training and demo
All design elements must providde a VERY HAPPY and POSITIVE effect that is endearing. We want to capture people's hearts and love of animals in the instant that they see the branding.
The words Chase your Tale must be very clear and easy to read too.
Lastly, we love colour, plus neat, crisp, professional designs. Nothing that looks sketched, drafted or meek.