I'm looking for a logo that will stand the test of time: modern yet elegant; cool yet sophisticated. A logo that is ASPIRATIONAL: people want to see our stories!
Look at enduring production company logos - Paramount, Walt Disney, Dreamworks, and Miramax. I LOVE the Rolling Pictures Logo for the same reason. It inspires me and tells a story.
LUMI has two meanings behind it:
1) "Light" or "ilLUMInation" - both in the literal sense of painting with light AND in the figurative sense of opening people's eyes or "lighting the way".
2) Childhood and Aspiration: Lu-Mi is a derivative of my niece and nephew's names, Lucas and Mia.
Because "light" is the big concept behind the name - I've always thought that yellow/gold would be a part of the color palette, although I am not totally sure about that. I'm also partial to oranges, blues and neutral tones.
I definitely do not want to be hit over the head with film reels, film stock, movie cameras, etc. Not crazy about that kind of stock imagery!