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Zaiio is a female hip hop artist who is based in London (UK) and originally from Casablanca, Morocco. The rapper lyrically fuses English and French in her music over house and hip-hop beats. Her distinctive style has already caught the attention of Time Magazine who describe her as "catchy", and the BBC who think she's "revolutionary". The logo should represent Zaiio's style and character, often described as being both bold and bossy as well as playful and cheeky.