Create a beautiful and capturing logo for a healing art business in Australia

Joanne Parkinson

connecting art, nature, harmonY and joY.

The business was originally called Healing Art.

It will now be called Joanne Parkinson who is Healing Art's owner.

The business is based in Australia and Jo provides classes, workshops and retreats (Indonesia and India) that inspire you to connect to your own creativity in a supportive and harmonious environment.

Please refer to her website for more information about the business. http://www.healingart.com.au

Please note that this website is being totally rebranded too, so just look at what she does rather than the layout and colours for inspiration.

Words from Jo on her website:

I am inspired by my deep connection to spirit, my love of nature and a strong calling to bring harmony and healing to others. I work with divine guidance to intuitively combine colour and natural materials that capture nature's healing energy.
My works include acrylic paints on canvas and I'm constantly collecting natural materials such as bark, feathers, seeds and flowers to incorporate into my artwork.

Regarding the current logo:

My current logo has the lyrebird on it, I love the lyrebird as it is
Australian and it has the talent of replicating sounds from the past
via its genetic memory. I like the idea of tapping into what is
already within us and expressing beautifully with ease and joy.

In my original design. I like that the tail is larger and out of
proportion to the size of the body of the Lyrebird. (please see the
existing Healing Art logo attached)

Other notes:

The business will encompass healing art and creative/art goddess work.

Jo would like to stay with the lyrebird theme with the delicate,
feminine, oversized tail.
Please look at the attached design (Attachment name: 2 and 3) for a
sample design of the direction that Jo would like to go in. But she
would like lyrebirds to be in the design.

Jo also likes the design (Attachment name: 1) as it’s a delicate
free flowing look. She would like her logo to be less busy but still
have a similar feel in the design. She would also prefer that the
circle is open not sealed with a line.

Please use the existing logo background as the background for the new
logo (please see the attached existing Healing Art logo)

Jo does like the current font from her existing logo and she likes
that the letters are all lower case.

Jo would like you to look at the attached Osho Zen Celebration card
image and words - as she would like the lyrebirds to represent the
message on this card.

Please make sure you use the background of the existing logo (I have
added the PSD file to the original project description) and Joanne
also likes the square shape of her existing logo too.