PLEASE READ PUBLIC MESSAGES TO ALL DESIGNERS TOO!
We are after a clever logo that will work in both colour and black and white (please show both versions). Some items/concepts you may want to use:
1. Abstract or simple depiction of an Angel or associated items (wings, halo). We don't want an overly fancy looking angel illustration.
2. We act as a central facilitating “hub” between retailers and producers so some suggestion of that.
3. Suggestions of fine food? (completely optional – Do not feel you need to add this one!) – We think this will be difficult to get right so would not necessarily recommend going down this route. If however you feel you can do a simple/abstract depiction of fine food then let's see what you can do. If you do choose to illustrate food then please do NOT show wine or fresh produce (fruit and vegetables).
A modern, sophisticated and clean look
Clear text – the name of the company must be easy to read. The word “The” in the name can be small if you wish.
WE DO NOT LIKE:
No cartoon or childish depictions