Create an global brand identity for an award winning commercial film company.

Shoot Happens

"Shoots happen here" (only use slogan if it makes sense - may be left out).

We are a Danish film company. But we're much more than that. Our primary area of expertise is branding and we make high-end commercials (ads) and corporate branding films both internationally and locally (Scandinavia). The biggest difference between us and our competitors is our people. We are ad people, academically educated (university, rather than film school) and we understand marketing strategy, pitches, campaign and idea development as much as we understand the trade of film making itself.

We are award winning marketing and ad people.
We are award winning creative directors, art directors, and copywriters.
We are award winning producers, directors, DOPs, and editors.
We develop concepts and strategies and make sure they work all the way.

From direct clients to advertising agencies all over the world, we have made campaigns for everyone from Nescafé to Carlsberg and LEGO.

Final note: It is important to understand that we are changing our brand from DSP (go to http://www.dsp.dk or http://www.dspfilm.com) to Shoot Happens. This change is made to establish are more close connection to us and our brand, which is to say; we are a high-end film company, which produces some of the very best commercials and corporate branding film in the world. DSP sounds like a transport company. Shoot Happens sounds cool, ironic and 'happening'. We think. ;-)

Make sure you check out http://www.dsp.dk.

We will most likely go with the same homepage, although our tone of voice will be different (less is more, not that much text, not trying so much).

By the way. It is highly unlikely that our logo will ever be used on television (in that we produce TV content for clients, not ourselves), but we marked it to make sure it was possible someday.