1. Sales and Sales Mix. - We start on the assumption that Sorry Charlie’s is one of the premier Food & Beverage location in Savannah. Great natural mix of tourist and locals, good parking, lots of downtown businesses, On Ellis Sq. ; .Surrounded by hotels, and a great late night traffic as the cornerstone of the Congress Street strip.
Alcohol Sales - We started the venture, looking at Sorry Charlie’s as a bar ...again given its "ground zero" location and its proximity to all the other bars on Congress Street where "bar hopping" is the protocol...the Sorry Charlie bar’s with multiple double French doors swung completely open to the park (Ellis Sq) and street so that patrons can walk in and out and taking full advantage of Savannah's "open container law" , that we can develop specialty cocktails similar to Pat O'Brien's Hurricane ...along with a huge selection of craft beer to go along with a mountain of fresh oysters shucked and roasted in full view. This location is one of the most heavily travelled areas especially by tourist. Like Athens, the later it gets, the younger the clientele gets. Also, like New Orleans the Savannah open container laws allow for that Pat O’Brien Hurricane” type signature cocktail to walk around with.
Food Sales - The menu we are planning at Sorry Charlie’s is modeled after a classic Oyster house with the update of a wood burning oven. A heavy emphasis will be placed on fresh, local, high quality shellfish. The other side of the menu was modeled after Port of Call in New Orleans which is a very limited high quality casual steak house. All they offer is 3 steaks, a hamburger and one salad. Our goal is to sell a steak that is equal in quality to Ruth Chris...but half the price, in a very comfortable casual environment. This is not fine dining, but yet the service level will be spot on –and a place where the masses can meet and enjoy.
Other than the local population, there are an estimated 10,000 undergraduate students and graduate students that make up the Savannah College of Art and Design. Savannah is home to Armstrong Atlantic University and Savannah State which have 7,000 and 4,000 students respectively. In addition to the students, Hunter Air force base is home to roughly 15,000 people between soldiers, employees, and family members. This brings an estimated 36,000 people that are not necessarily accounted for in the local population. All are potential customers.
Unlike River Street, Congress Street attracts locals and a late night crowd. Unlike Southside, Congress Street attracts tourists. One of the important elements of Sorry Charlie’s is that its drink menu will be crafted to take advantage of the pedestrian traffic, particularly at night, and Savannah’s open container law. We envision a large amount of business from the park, the hotels, the office buildings, the neighboring bars, hotels and restaurants as patrons “hop-in” for a quick one in an environment unlike any other. At Sorry Charlie’s the goal is to get everyone to come for a little while they make their way through downtown.
I like to think about Savannah as a glorified modern day Pirate Colony like those of West Indies. Where there is an extreme amount of art and wealth while being super edgy all at the same time. So many changes are happening within Savannah while at the same time the local government can't and doesn't necessarily want to be known as progressive.