Driven To Draw is a website that combines the art of teaching fundamental drawing concepts (from cars, trains, planes, still life), expression in visual thinking, creativity, combined with inspirational and motivational messages geared toward changing ones mindset to "Unleash" their hidden talent and “ACT” on their passion.
The main intent is to “drive” and “inspire” one to draw/paint/create. The target audience are working professionals seeking to expand their minds and enjoy the art of creation.
1. Dynamic and have a sense of excitement and movement reflective of the tagline “Unleash the Artist Within” – Unleash implies “letting go!” and “releasing” the power within! The logo should readily inspire one to act.
2. Simple but effective design where one immediately understands the “intent” of the site. The logo should speak without seeing the lettering.
3. The logo should be simple enough to be used for several different mediums such as business cards, t-shirts, stationary, etc..
4. Should also look great in black and white.