Triptych Brewing is focused on crafting quality beer using a combination of traditional techniques and judicious applications of modern technology. We will produce a wide range of beers, crafting each one as an artist to a canvas. We aren't big on gimmicks; we want to share our passion for beer with you and explore where we can go together. Triptych Brewing is starting small in the hopes of building a strong base on which to build organic and sustainable growth. We want a logo that will become a symbol for this base and grow with our company.
Triptych Brewing will be located in the Village of Savoy, Illinois in the Champaign-Urbana metropolitan area. Champaign-Urbana is also home to the University of Illinois. This area of Illinois is eclectic; a melting pot of students, professionals, artists, and farmers. We want a logo that will resonate across this eclectic audience.
In the last 10 years, craft beer has experienced an unparalleled surge in sales. The typical demographic consists of males of at least 25 years of age making more than $40,000 a year. Most craft beer drinkers are college educated. As craft beer expands, marketing our brand to other segments of the market will become increasingly important. These so-called crossover drinkers can be turned off by overly aggressive, assertive, or otherwise arrogant marketing. Triptych Brewing wants to avoid these sorts of tactics and become a welcoming, safe place to explore craft beer and we want a logo that communicates that.
We would like our logo to be svelte, classically inspired, and just a little edgy. The logo should be simple enough to translate to embroidery, t-shirt screen printing, and other limited color mediums. If possible, the designer should take into account the etymology of the word Triptych, subtly using the number three. Please avoid the use of the actual numeral. The logo should be able to stand out on its own in a sea of brewery logos but not offend or embarrass. The use of grain, hops, and hop vines in the logo is encouraged but not required.
For final deliverable, we would prefer the original, layered vector file in Adobe Illustrator format.