Circa Interactive is a digital marketing and lead generation agency that operates in the higher education space, mainly private colleges and universities. Although Circa Interactive appeals to traditional institutions and goals, we accomplish this in untraditional, cutting-edge ways. Since inception, Circa Interactive has helped over 60 colleges and universities increase lead-flow, build brand awareness, and generate more students. We are always one step ahead of the industry and competitors, anticipating where SEO will go next and how to take advantage of these changing trends for their client base. Circa Interactive helps save universities money by more efficiently and effectively spending their budgets while tailoring solutions to their specific needs, challenges, and end-goals. By combining creative and analytical solutions, Circa Interactive provides services in SEO, paid search, digital PR, content marketing, social media, and analytics.
Through innovative, creative, and analytical solutions, we strive to help higher education institutions achieve their marketing and student enrollment goals. We are committed to preserving brand integrity, amplifying program awareness, and building thought leadership through our proven methods of search engine optimization, digital PR, and content marketing.
Primary Audience: Director of Online Learning, Director of Marketing for Online Programs (digital marketing), Marketing Managers. Marketing Managers are typically female, in their 20’s-30’s, with a Marketing or Communications degree. SEO savvy target audience is predominantly comprised of men in their 30’s-40’s. All are in the education field working primarily for private colleges and universities.
Secondary Audience: Communication/Marketing Directors for University Programs, college/university Chief Marketing Officers (CMO’s), University Dean/Provost.