We are trying to create a market for Mexican Craft Beer in the US. We have traveled throughout the country, and have curated the best beers made south of the boarder. The small breweries are run by young entrepreneurs (often family businesses) making beautiful, complex, and delicious beers -- we need to make our clients (bar and restaurant managers and sales people) realize that these beers are not your traditional Corona on a beach, but sophisticated enough to justify the higher price and unique enough to present to their end customers looking for a great beer experience. We want to create an image of Mexico that is cool, hip, mature -- the opposite of sombreros and marachi bands!
In the future, we will create brochures and tear sheets for each of the beers that we sell. We will be building the brand awareness of the several breweries that we represent, so the our logo should not overshadow theirs on a given brochure page. However, we want our overall branding to
Please try a couple version of the logo with and without the slogan. If you think we should have a better slogan, feel free to try something and let us know!
Also, I have included some images below. These are a mix of the Mexican image we would like to represent, as well as some logos of the breweries that we are distributing. Please be creative -- no need to mimic these images, just wanted to give a sense of the aesthetic.